Estee Lauder

Estee in dept store

Estee Lauder was born Josephine Esther Mentzer in Corona, Queens. Growing up, she was more interested in her uncle’s work as a chemist than her family’s hardware store. She named one of her uncle’s chemical blends Super Rich All-Purpose Cream and sold it to friends. Her uncle, Dr. John Schotz, also made other products, such as Dr. Schotz’s Viennese Cream, which she sold to beauty salons, beach clubs and resorts. Founding the Estee Lauder Company in 1946, she later introduced the enormously popular bath oil and fragrance known as Youth Dew, and the first allergy tested, dermatologist-created cosmetic brand, Clinique. A perfectionist, Lauder kept a watchful eye on every aspect of her luxury brand, choosing pale turquoise for the packaging because it looked good in any color bathroom. Her instincts for promotion and marketing were just as keen, introducing the successful concept of “gift with purchase.” One of her most famous quotations was, “If I believe in something, I sell it, and sell it hard.”